Some phrases instantly make conversations sound more natural—and keep something under wraps is one of them. It’s what people say when they’re keeping a secret, protecting a surprise, or waiting for the perfect moment to reveal something big. In this post, we’ll explore the meaning, origin, and examples of this idiom so you can use it confidently in everyday English.
Meaning of “Keep Something Under Wraps”
To keep something under wraps means to keep it secret or hidden from others, often until the right time to share it. It’s a simple way to describe situations where information needs to stay confidential.
In short:
👉 “Keep something under wraps” = Keep something secret or unrevealed.
Two common uses:
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To maintain secrecy — choosing not to share details about something.
Example: “The company kept its merger plans under wraps for months.” -
To control timing — waiting to reveal information strategically.
Example: “She’s keeping her new business idea under wraps until the launch.”
Origin of “Keep Something Under Wraps”
The idiom “keep something under wraps” is believed to have originated in the 19th century. It draws from the literal act of covering or wrapping objects to conceal or protect them.
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The word “wrap” comes from the idea of enclosing something in paper, cloth, or another covering.
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Before products were displayed or sold, merchants often kept them “under wraps” to protect them from dust, damage, or curious eyes.
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Over time, the phrase evolved into a metaphor for secrecy—not about hiding objects, but about hiding information.
In modern English, it’s a clever way to say you’re keeping something “covered up” until you’re ready to show it.
Examples in Sentences
Here are a few ways people use keep something under wraps in different situations:
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Everyday conversation: “We’re redecorating the office, but let’s keep it under wraps until it’s finished.”
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At work: “The CEO is keeping the new strategy under wraps until the board meeting.”
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In media: “The producer kept the cast list under wraps to build suspense.”
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Personal life: “I’ve been working on a novel, but I’m keeping it under wraps for now.”
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Humorous use: “He tried to keep his new haircut under wraps, but the photos gave him away.”
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Formal setting: “Negotiations were kept under wraps to avoid public speculation.”
Similar Idioms or Phrases
Here are some related expressions that also mean keeping something secret:
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Keep it on the down-low — Stay discreet or private about something.
Example: “We’re planning a move, but keep it on the down-low.” -
Keep it hush-hush — Maintain confidentiality, often for sensitive topics.
Example: “The company’s new partnership is still hush-hush.” -
Keep it under your hat — A traditional idiom meaning not to tell anyone.
Example: “I’ll tell you the news, but keep it under your hat.” -
Don’t spill the beans — A playful way to say “don’t reveal the secret.”
Example: “You almost spilled the beans about the party!”
Personal Insight
I find “keep something under wraps” especially useful when talking about creative projects or surprises. It has just the right balance of professionalism and friendliness. Whether it’s a work update or a personal plan, this phrase instantly adds a touch of intrigue without sounding dramatic.
Conclusion
To keep something under wraps means to keep something secret or hidden until it’s time to share it. The idiom’s roots go back to the days when goods were literally kept wrapped to stay protected or unseen. Today, it’s one of the most natural ways to talk about confidential information or upcoming surprises.
Next time you’ve got exciting news brewing, keep it under wraps—at least until you’re ready to reveal it!
👉 Do you use “keep something under wraps” in your daily English? Share your own examples in the comments!